© 2019 by Curtis Sponsler

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Publix, Inc. invited me to provide a production solution using photorealistic CGI instead of building the actual set using real product.

3D Layout allowed us to place the camera and light precisely where needed, while creating the perfect script font of the desired text.

We experimented with multiple layouts, fonts, and densities of pill bottles until we arrived at the perfect balance of resolution and readability.

The final graphic was placed within the ad body and used in large print applications.

Render times estimated 8 hours using 36 CPUs, and production costs were vastly lower than shooting at a studio.