motion graphics | animation | mad scientists

case studies

Publix, Inc. invited me to provide a production solution using photorealistic CGI instead of building the actual set using real product.

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3D Layout allowed me to place the camera and light precisely where needed, while creating the perfect script font of the desired text.

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I experimented with multiple layouts, fonts, and densities of pill bottles until I arrived at the perfect balance of resolution and readability.

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The final graphic was placed within the ad body and used in large print applications.

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Render times estimated 8 hours using 36 CPUs, and production costs that were vastly lower than shooting at a studio.